Back in 1962, Detroit was promoting “longer, lower, and wider.” Volkswagen had different ideas.
In 1962 when Detroit-style annual model changes were happening, Volkswagen promoted the 1962 Beetle by launching a huge advertising campaign, telling buyers to “think small.” Changes to the previous Volkswagen Beetle for the 1962 model included a compressed air windshield washer, sliding covers on the interior heat ducts, bigger taillights, and a new gas gauge, where there was previously a reserve fuel tap.
In 1962, Volkswagen’s production was near a million, and would reach that number by 1965. The Volkswagen Beetle is one of the world’s most recognizable vehicles, and perhaps the best-selling car of all time. Even today, Beetles are still being produced in Mexico.