Jaguar was first started as a motorcycle sidecar company called Swallow Sidecar Company on September 11, 1922. Once the company switched to manufacturing automobiles, the brand name Jaguar first appeared in 1935 on three models of the SS Jaguar, a 2.5-liter Saloon and two sports models, the SS 90 and the SS 100. In 1948, Jaguar solidified its place in automotive design and performance history with the introduction of the first in the XK series, the XK120. The Jaguar E-Type was first revealed on 15 March 1961 in Geneva to huge excitement from the world’s press. The E-Type was considered a revolutionary car in many ways, but its most unique feature was its body- faired-in headlamps, sculpted, long nose, and centered twin exhaust.